Twelve Zeroes
I wasn’t surprised to learn that Tim Cook donated a million bucks to Trump’s inaugural fund.
I don’t claim to know how Cook ranks his life’s priorities, but it’s a pretty safe bet that Apple’s ongoing success is pretty high on the list. I’m sure he thinks it’s better to start out 2025 in Trump’s good graces and hope that it’ll at least help keep Apple Inc. out of the aspiring autocrat’s future fits of pique. A million dollars is a lot of money, but it’s nothing when the future of your nearly $4,000,000,000,000 company is at stake. (Yes, that is TWELVE ZEROES.)
Cook is not the only big name in tech to contribute to the fund. He joins Amazon, Meta, and Sam Altman in donating a million dollars to the inauguration committee. Robinhood is donating two million. Uber and its CEO have each donated a million. (This is all per Reuters a couple of weeks ago.)
Frankly, while I think it’s incredibly important for us to know that Cook has donated a massive chunk of change to Trump, I don’t think it’s interesting to speculate about what he hopes to get in return for making this contribution—it seems pretty evident that he’s hedging his bets and trying to save Apple (and therefore himself) from Trump’s mercurial nature. To me, the more important question is, “How did Cook reach the decision to donate any amount of money to Trump’s inaugural fund?”
Was Cook feeling pressure because other tech companies and CEOs were contributing? Did someone on Apple’s board suggest that he make this move? Did Trump himself call and make a demand, thinly veiled or overt? Did Cook just wake up one morning and feel like blowing a cool million in support of one of the world’s most repugnant people?
Why would he make a donation to someone who is the antithesis of everything Apple has been espousing for years? We’ll never know, but the context leading up to his decision to donate feels important.1
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Just to be clear here, I want to state explicitly that donations made to Trump are donations that will cause harm. It is crucial for us to know who is financially supporting Trump and to what extent. The context surrounding the hows and whys people have donated is far less important than knowing that they have made those contributions. ↩